Market Index · #166 of 250
Is Wilmington, NC good for door-to-door sales?
Wilmington, NC scores 71.0 out of 100 on the Door-to-Door Market Index — rank #166 of 250 US market areas, measured on public Census affordability and finishing-trade data.
What the numbers say
At $268,727, the market's median home value sits squarely in the modest-home band where the index gives full affordability credit — the range where door-to-door home-services offers convert to appointments best in the underlying lead data.
Density of residential finishing-trade contractors is high — 74 establishments, or 1.45 per 10,000 residents, at or near the saturation ceiling in the index. Expect doors that have been knocked before.
That puts Wilmington, NC in the lower half of the published index (#166 of 250). The model is not arguing against it, but there are markets it rates more highly on affordability and saturation.
Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Wilmington center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.
Nearby in the ranking
| Rank | Market | Score | Median home value |
|---|---|---|---|
| 162 | Pocatello, ID | 71.7 | $227,999 |
| 163 | Des Moines, IA | 71.6 | $235,036 |
| 164 | Rapid City, SD | 71.4 | $253,847 |
| 165 | Twin Falls, ID | 71.4 | $243,744 |
| 166 | Wilmington, NC (this market) | 71.0 | $268,727 |
| 167 | Allentown, PA | 70.8 | $315,521 |
| 168 | Medford, OR | 70.2 | $352,029 |
| 169 | Tampa, FL | 70.2 | $272,762 |
| 170 | Murfreesboro, TN | 70.1 | $357,504 |
Entering Wilmington? Don’t guess the blocks.
The index answers “which market.” NeuroKnock answers the harder question inside it — which neighborhoods deserve a rep’s day — scored block by block on the same public-data discipline.