Market Index · #170 of 250
Is Murfreesboro, TN good for door-to-door sales?
Murfreesboro, TN scores 70.1 out of 100 on the Door-to-Door Market Index — rank #170 of 250 US market areas, measured on public Census affordability and finishing-trade data.
What the numbers say
At $357,504, the market's median home value is above the full-credit modest-home band but still well inside the range where affordability contributes meaningfully to the score.
Density of residential finishing-trade contractors is moderate — 148 establishments, or 0.83 per 10,000 residents. There is established home-improvement activity here, but the market is not saturated.
That puts Murfreesboro, TN in the lower half of the published index (#170 of 250). The model is not arguing against it, but there are markets it rates more highly on affordability and saturation.
Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Murfreesboro center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.
Nearby in the ranking
| Rank | Market | Score | Median home value |
|---|---|---|---|
| 166 | Wilmington, NC | 71.0 | $268,727 |
| 167 | Allentown, PA | 70.8 | $315,521 |
| 168 | Medford, OR | 70.2 | $352,029 |
| 169 | Tampa, FL | 70.2 | $272,762 |
| 170 | Murfreesboro, TN (this market) | 70.1 | $357,504 |
| 171 | Round Rock, TX | 70.1 | $374,348 |
| 172 | Sioux Falls, SD | 70.0 | $243,507 |
| 173 | Fargo, ND | 69.4 | $251,795 |
| 174 | Ocala, FL | 69.2 | $229,283 |
Entering Murfreesboro? Don’t guess the blocks.
The index answers “which market.” NeuroKnock answers the harder question inside it — which neighborhoods deserve a rep’s day — scored block by block on the same public-data discipline.