Market Index · #60 of 250
Is Stillwater, OK good for door-to-door sales?
Stillwater, OK scores 87.7 out of 100 on the Door-to-Door Market Index — rank #60 of 250 US market areas, measured on public Census affordability and finishing-trade data.
What the numbers say
At $168,193, the market's median home value sits squarely in the modest-home band where the index gives full affordability credit — the range where door-to-door home-services offers convert to appointments best in the underlying lead data.
Density of residential finishing-trade contractors is low — 23 establishments works out to 0.62 per 10,000 residents, which reads as fresher doors and less home-improvement selling already working the same porches.
That puts Stillwater, OK in the top quarter of the published index (#60 of 250) — a strong market on the two signals the model measures, without being at the very front of the field.
Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Stillwater center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.
Nearby in the ranking
| Rank | Market | Score | Median home value |
|---|---|---|---|
| 56 | Dayton, OH | 87.7 | $197,719 |
| 57 | Huntsville, AL | 87.7 | $208,928 |
| 58 | Lexington, KY | 87.7 | $219,733 |
| 59 | Mobile, AL | 87.7 | $192,888 |
| 60 | Stillwater, OK (this market) | 87.7 | $168,193 |
| 61 | Columbia, SC | 87.3 | $180,363 |
| 62 | Denton, TX | 87.3 | $297,259 |
| 63 | Lafayette, LA | 87.3 | $179,143 |
| 64 | Santa Fe, NM | 87.3 | $297,376 |
Entering Stillwater? Don’t guess the blocks.
The index answers “which market.” NeuroKnock answers the harder question inside it — which neighborhoods deserve a rep’s day — scored block by block on the same public-data discipline.