Market Index · #64 of 250
Is Santa Fe, NM good for door-to-door sales?
Santa Fe, NM scores 87.3 out of 100 on the Door-to-Door Market Index — rank #64 of 250 US market areas, measured on public Census affordability and finishing-trade data.
What the numbers say
At $297,376, the market's median home value is above the full-credit modest-home band but still well inside the range where affordability contributes meaningfully to the score.
Density of residential finishing-trade contractors is low — 18 establishments works out to 0.46 per 10,000 residents, which reads as fresher doors and less home-improvement selling already working the same porches.
That puts Santa Fe, NM in the upper half of the published index (#64 of 250) — a workable market on the measured signals, but not one the model singles out.
Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Santa Fe center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.
Nearby in the ranking
| Rank | Market | Score | Median home value |
|---|---|---|---|
| 60 | Stillwater, OK | 87.7 | $168,193 |
| 61 | Columbia, SC | 87.3 | $180,363 |
| 62 | Denton, TX | 87.3 | $297,259 |
| 63 | Lafayette, LA | 87.3 | $179,143 |
| 64 | Santa Fe, NM (this market) | 87.3 | $297,376 |
| 65 | Frisco, TX | 87.2 | $298,795 |
| 66 | Arlington, TX | 87.1 | $297,086 |
| 67 | Irving, TX | 87.1 | $297,567 |
| 68 | Killeen, TX | 87.1 | $272,982 |
Entering Santa Fe? Don’t guess the blocks.
The index answers “which market.” NeuroKnock answers the harder question inside it — which neighborhoods deserve a rep’s day — scored block by block on the same public-data discipline.