Market Index · #93 of 250
Is St. Louis, MO good for door-to-door sales?
St. Louis, MO scores 84.1 out of 100 on the Door-to-Door Market Index — rank #93 of 250 US market areas, measured on public Census affordability and finishing-trade data.
What the numbers say
At $221,388, the market's median home value sits squarely in the modest-home band where the index gives full affordability credit — the range where door-to-door home-services offers convert to appointments best in the underlying lead data.
Density of residential finishing-trade contractors is moderate — 199 establishments, or 0.79 per 10,000 residents. There is established home-improvement activity here, but the market is not saturated.
That puts St. Louis, MO in the upper half of the published index (#93 of 250) — a workable market on the measured signals, but not one the model singles out.
Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the St. Louis center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.
Nearby in the ranking
| Rank | Market | Score | Median home value |
|---|---|---|---|
| 89 | Winston-Salem, NC | 84.9 | $194,373 |
| 90 | Cedar Rapids, IA | 84.5 | $212,156 |
| 91 | Springdale, AR | 84.5 | $222,107 |
| 92 | Fayetteville, AR | 84.4 | $220,400 |
| 93 | St. Louis, MO (this market) | 84.1 | $221,388 |
| 94 | Visalia, CA | 84.0 | $316,299 |
| 95 | Fresno, CA | 83.9 | $318,406 |
| 96 | Ann Arbor, MI | 83.6 | $226,318 |
| 97 | Fort Wayne, IN | 83.6 | $165,336 |
Entering St. Louis? Don’t guess the blocks.
The index answers “which market.” NeuroKnock answers the harder question inside it — which neighborhoods deserve a rep’s day — scored block by block on the same public-data discipline.