Is Fresno, CA good for door-to-door sales?

What the numbers say

At $318,406, the market's median home value is above the full-credit modest-home band but still well inside the range where affordability contributes meaningfully to the score.

Density of residential finishing-trade contractors is low — 82 establishments works out to 0.46 per 10,000 residents, which reads as fresher doors and less home-improvement selling already working the same porches.

That puts Fresno, CA in the upper half of the published index (#95 of 250) — a workable market on the measured signals, but not one the model singles out.

Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Fresno center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.