Market Index · #145 of 250
Is Rockford, IL good for door-to-door sales?
Rockford, IL scores 76.7 out of 100 on the Door-to-Door Market Index — rank #145 of 250 US market areas, measured on public Census affordability and finishing-trade data.
What the numbers say
At $206,981, the market's median home value sits squarely in the modest-home band where the index gives full affordability credit — the range where door-to-door home-services offers convert to appointments best in the underlying lead data.
Density of residential finishing-trade contractors is moderate — 134 establishments, or 1.16 per 10,000 residents. There is established home-improvement activity here, but the market is not saturated.
That puts Rockford, IL in the lower half of the published index (#145 of 250). The model is not arguing against it, but there are markets it rates more highly on affordability and saturation.
Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Rockford center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.
Nearby in the ranking
| Rank | Market | Score | Median home value |
|---|---|---|---|
| 141 | Myrtle Beach, SC | 78.4 | $229,921 |
| 142 | Amarillo, TX | 77.8 | $163,545 |
| 143 | Rochester, NY | 77.7 | $176,001 |
| 144 | Rock Hill, SC | 77.4 | $295,471 |
| 145 | Rockford, IL (this market) | 76.7 | $206,981 |
| 146 | Lancaster, PA | 76.5 | $284,767 |
| 147 | Pensacola, FL | 76.3 | $241,904 |
| 148 | Philadelphia, PA | 76.2 | $304,238 |
| 149 | Charlotte, NC | 76.1 | $286,884 |
Entering Rockford? Don’t guess the blocks.
The index answers “which market.” NeuroKnock answers the harder question inside it — which neighborhoods deserve a rep’s day — scored block by block on the same public-data discipline.