Market Index · #149 of 250
Is Charlotte, NC good for door-to-door sales?
Charlotte, NC scores 76.1 out of 100 on the Door-to-Door Market Index — rank #149 of 250 US market areas, measured on public Census affordability and finishing-trade data.
What the numbers say
At $286,884, the market's median home value is above the full-credit modest-home band but still well inside the range where affordability contributes meaningfully to the score.
Density of residential finishing-trade contractors is moderate — 312 establishments, or 1.10 per 10,000 residents. There is established home-improvement activity here, but the market is not saturated.
That puts Charlotte, NC in the lower half of the published index (#149 of 250). The model is not arguing against it, but there are markets it rates more highly on affordability and saturation.
Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Charlotte center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.
Nearby in the ranking
| Rank | Market | Score | Median home value |
|---|---|---|---|
| 145 | Rockford, IL | 76.7 | $206,981 |
| 146 | Lancaster, PA | 76.5 | $284,767 |
| 147 | Pensacola, FL | 76.3 | $241,904 |
| 148 | Philadelphia, PA | 76.2 | $304,238 |
| 149 | Charlotte, NC (this market) | 76.1 | $286,884 |
| 150 | Yakima, WA | 76.1 | $278,777 |
| 151 | Farmington, NM | 75.5 | $274,828 |
| 152 | Madison, WI | 75.0 | $281,188 |
| 153 | Columbia, MO | 74.8 | $201,356 |
Entering Charlotte? Don’t guess the blocks.
The index answers “which market.” NeuroKnock answers the harder question inside it — which neighborhoods deserve a rep’s day — scored block by block on the same public-data discipline.