Market Index · #223 of 250
Is Reno, NV good for door-to-door sales?
Reno, NV scores 43.0 out of 100 on the Door-to-Door Market Index — rank #223 of 250 US market areas, measured on public Census affordability and finishing-trade data.
This market area also covers Sparks, NV — those cities fall inside the same 25-mile county footprint, so the Census figures for them are identical and they are ranked here rather than as separate markets.
What the numbers say
At $506,176, the market's median home value is in the tapering range — affordability still contributes to the score here, but the data says doors in this band book appointments at lower rates than modest-home markets.
Density of residential finishing-trade contractors is moderate — 117 establishments, or 1.00 per 10,000 residents. There is established home-improvement activity here, but the market is not saturated.
That puts Reno, NV in the bottom quarter of the published index (#223 of 250). On the two signals the model measures, other markets look better — worth reading the numbers below before committing a team here.
Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Reno center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.
Nearby in the ranking
| Rank | Market | Score | Median home value |
|---|---|---|---|
| 219 | Colorado Springs, CO | 44.1 | $436,760 |
| 220 | Boise, ID | 44.0 | $376,735 |
| 221 | Cheyenne, WY | 44.0 | $425,645 |
| 222 | Salem, OR | 43.4 | $427,235 |
| 223 | Reno, NV (this market) | 43.0 | $506,176 |
| 224 | New Haven, CT | 41.2 | $401,348 |
| 225 | Portland, OR | 40.0 | $465,869 |
| 226 | Ogden, UT | 39.0 | $416,040 |
| 227 | Gresham, OR | 38.7 | $471,055 |
Entering Reno? Don’t guess the blocks.
The index answers “which market.” NeuroKnock answers the harder question inside it — which neighborhoods deserve a rep’s day — scored block by block on the same public-data discipline.