Market Index · #220 of 250
Is Boise, ID good for door-to-door sales?
Boise, ID scores 44.0 out of 100 on the Door-to-Door Market Index — rank #220 of 250 US market areas, measured on public Census affordability and finishing-trade data.
What the numbers say
At $376,735, the market's median home value is above the full-credit modest-home band but still well inside the range where affordability contributes meaningfully to the score.
Density of residential finishing-trade contractors is high — 159 establishments, or 1.99 per 10,000 residents, at or near the saturation ceiling in the index. Expect doors that have been knocked before.
That puts Boise, ID in the bottom quarter of the published index (#220 of 250). On the two signals the model measures, other markets look better — worth reading the numbers below before committing a team here.
Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Boise center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.
Nearby in the ranking
| Rank | Market | Score | Median home value |
|---|---|---|---|
| 216 | Nampa, ID | 45.1 | $371,012 |
| 217 | Fort Lauderdale, FL | 44.8 | $370,265 |
| 218 | Meridian, ID | 44.6 | $373,291 |
| 219 | Colorado Springs, CO | 44.1 | $436,760 |
| 220 | Boise, ID (this market) | 44.0 | $376,735 |
| 221 | Cheyenne, WY | 44.0 | $425,645 |
| 222 | Salem, OR | 43.4 | $427,235 |
| 223 | Reno, NV | 43.0 | $506,176 |
| 224 | New Haven, CT | 41.2 | $401,348 |
Entering Boise? Don’t guess the blocks.
The index answers “which market.” NeuroKnock answers the harder question inside it — which neighborhoods deserve a rep’s day — scored block by block on the same public-data discipline.