Market Index · #22 of 250
Is Johnson City, TN good for door-to-door sales?
Johnson City, TN scores 91.8 out of 100 on the Door-to-Door Market Index — rank #22 of 250 US market areas, measured on public Census affordability and finishing-trade data.
What the numbers say
At $185,693, the market's median home value sits squarely in the modest-home band where the index gives full affordability credit — the range where door-to-door home-services offers convert to appointments best in the underlying lead data.
Density of residential finishing-trade contractors is low — 30 establishments works out to 0.41 per 10,000 residents, which reads as fresher doors and less home-improvement selling already working the same porches.
That puts Johnson City, TN in the top tenth of the published index (#22 of 250) — one of the markets the model rates strongest on the two signals it can actually measure.
Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Johnson City center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.
Nearby in the ranking
| Rank | Market | Score | Median home value |
|---|---|---|---|
| 18 | Houston, TX | 92.0 | $253,133 |
| 19 | Jonesboro, AR | 92.0 | $138,603 |
| 20 | Montgomery, AL | 92.0 | $157,382 |
| 21 | Midland, TX | 91.9 | $212,987 |
| 22 | Johnson City, TN (this market) | 91.8 | $185,693 |
| 23 | El Paso, TX | 91.7 | $159,199 |
| 24 | Joplin, MO | 91.5 | $135,157 |
| 25 | Yuma, AZ | 91.5 | $208,148 |
| 26 | Birmingham, AL | 91.3 | $210,703 |
Entering Johnson City? Don’t guess the blocks.
The index answers “which market.” NeuroKnock answers the harder question inside it — which neighborhoods deserve a rep’s day — scored block by block on the same public-data discipline.