Market Index · #138 of 250
Is Wilmington, DE good for door-to-door sales?
Wilmington, DE scores 79.5 out of 100 on the Door-to-Door Market Index — rank #138 of 250 US market areas, measured on public Census affordability and finishing-trade data.
What the numbers say
At $286,638, the market's median home value is above the full-credit modest-home band but still well inside the range where affordability contributes meaningfully to the score.
Density of residential finishing-trade contractors is moderate — 562 establishments, or 0.93 per 10,000 residents. There is established home-improvement activity here, but the market is not saturated.
That puts Wilmington, DE in the lower half of the published index (#138 of 250). The model is not arguing against it, but there are markets it rates more highly on affordability and saturation.
Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Wilmington center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.
Nearby in the ranking
| Rank | Market | Score | Median home value |
|---|---|---|---|
| 134 | Richmond, VA | 79.8 | $299,471 |
| 135 | Milwaukee, WI | 79.7 | $252,986 |
| 136 | Syracuse, NY | 79.7 | $161,700 |
| 137 | Buffalo, NY | 79.5 | $176,639 |
| 138 | Wilmington, DE (this market) | 79.5 | $286,638 |
| 139 | Atlanta, GA | 78.5 | $314,724 |
| 140 | Kenosha, WI | 78.5 | $264,182 |
| 141 | Myrtle Beach, SC | 78.4 | $229,921 |
| 142 | Amarillo, TX | 77.8 | $163,545 |
Entering Wilmington? Don’t guess the blocks.
The index answers “which market.” NeuroKnock answers the harder question inside it — which neighborhoods deserve a rep’s day — scored block by block on the same public-data discipline.