Market Index · #105 of 250
Is Rochester, MN good for door-to-door sales?
Rochester, MN scores 82.9 out of 100 on the Door-to-Door Market Index — rank #105 of 250 US market areas, measured on public Census affordability and finishing-trade data.
What the numbers say
At $245,428, the market's median home value sits squarely in the modest-home band where the index gives full affordability credit — the range where door-to-door home-services offers convert to appointments best in the underlying lead data.
Density of residential finishing-trade contractors is moderate — 31 establishments, or 0.85 per 10,000 residents. There is established home-improvement activity here, but the market is not saturated.
That puts Rochester, MN in the upper half of the published index (#105 of 250) — a workable market on the measured signals, but not one the model singles out.
Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Rochester center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.
Nearby in the ranking
| Rank | Market | Score | Median home value |
|---|---|---|---|
| 101 | Hartford, CT | 83.1 | $285,720 |
| 102 | Fishers, IN | 83.0 | $217,807 |
| 103 | Akron, OH | 82.9 | $180,367 |
| 104 | Carmel, IN | 82.9 | $225,121 |
| 105 | Rochester, MN (this market) | 82.9 | $245,428 |
| 106 | Cleveland, OH | 82.6 | $186,790 |
| 107 | Indianapolis, IN | 82.5 | $227,040 |
| 108 | Lawrence, KS | 82.4 | $264,457 |
| 109 | Pittsburgh, PA | 82.4 | $194,570 |
Entering Rochester? Don’t guess the blocks.
The index answers “which market.” NeuroKnock answers the harder question inside it — which neighborhoods deserve a rep’s day — scored block by block on the same public-data discipline.