Market Index · #86 of 250
Is Roanoke, VA good for door-to-door sales?
Roanoke, VA scores 85.3 out of 100 on the Door-to-Door Market Index — rank #86 of 250 US market areas, measured on public Census affordability and finishing-trade data.
What the numbers say
At $219,662, the market's median home value sits squarely in the modest-home band where the index gives full affordability credit — the range where door-to-door home-services offers convert to appointments best in the underlying lead data.
Density of residential finishing-trade contractors is moderate — 43 establishments, or 0.73 per 10,000 residents. There is established home-improvement activity here, but the market is not saturated.
That puts Roanoke, VA in the upper half of the published index (#86 of 250) — a workable market on the measured signals, but not one the model singles out.
Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Roanoke center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.
Nearby in the ranking
| Rank | Market | Score | Median home value |
|---|---|---|---|
| 82 | Tulsa, OK | 85.6 | $183,407 |
| 83 | Eau Claire, WI | 85.5 | $210,841 |
| 84 | Lansing, MI | 85.4 | $197,129 |
| 85 | McKinney, TX | 85.4 | $308,081 |
| 86 | Roanoke, VA (this market) | 85.3 | $219,662 |
| 87 | Abilene, TX | 84.9 | $151,574 |
| 88 | Greensboro, NC | 84.9 | $204,180 |
| 89 | Winston-Salem, NC | 84.9 | $194,373 |
| 90 | Cedar Rapids, IA | 84.5 | $212,156 |
Entering Roanoke? Don’t guess the blocks.
The index answers “which market.” NeuroKnock answers the harder question inside it — which neighborhoods deserve a rep’s day — scored block by block on the same public-data discipline.