Is Riverside, CA good for door-to-door sales?

What the numbers say

At $682,500, the market's median home value is above the range where affordability contributes to the score at all — the analysis behind the index found top-of-market neighborhoods underperform at the door.

Density of residential finishing-trade contractors is low — 1,196 establishments works out to 0.67 per 10,000 residents, which reads as fresher doors and less home-improvement selling already working the same porches.

That puts Riverside, CA in the bottom quarter of the published index (#243 of 250). On the two signals the model measures, other markets look better — worth reading the numbers below before committing a team here.

Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Riverside center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.