Market Index · #192 of 250
Is Modesto, CA good for door-to-door sales?
Modesto, CA scores 62.2 out of 100 on the Door-to-Door Market Index — rank #192 of 250 US market areas, measured on public Census affordability and finishing-trade data.
What the numbers say
At $415,926, the market's median home value is above the full-credit modest-home band but still well inside the range where affordability contributes meaningfully to the score.
Density of residential finishing-trade contractors is moderate — 131 establishments, or 0.76 per 10,000 residents. There is established home-improvement activity here, but the market is not saturated.
That puts Modesto, CA in the bottom quarter of the published index (#192 of 250). On the two signals the model measures, other markets look better — worth reading the numbers below before committing a team here.
Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Modesto center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.
Nearby in the ranking
| Rank | Market | Score | Median home value |
|---|---|---|---|
| 188 | Anchorage, AK | 64.3 | $337,239 |
| 189 | Billings, MT | 64.1 | $283,986 |
| 190 | St. Petersburg, FL | 64.0 | $295,455 |
| 191 | Minneapolis, MN | 62.5 | $338,692 |
| 192 | Modesto, CA (this market) | 62.2 | $415,926 |
| 193 | Baltimore, MD | 61.6 | $408,924 |
| 194 | Palm Bay, FL | 61.2 | $281,317 |
| 195 | Pueblo, CO | 61.1 | $356,818 |
| 196 | Omaha, NE | 61.0 | $226,317 |
Entering Modesto? Don’t guess the blocks.
The index answers “which market.” NeuroKnock answers the harder question inside it — which neighborhoods deserve a rep’s day — scored block by block on the same public-data discipline.