Is Missoula, MT good for door-to-door sales?

What the numbers say

At $357,778, the market's median home value is above the full-credit modest-home band but still well inside the range where affordability contributes meaningfully to the score.

Density of residential finishing-trade contractors is high — 35 establishments, or 1.51 per 10,000 residents, at or near the saturation ceiling in the index. Expect doors that have been knocked before.

That puts Missoula, MT in the bottom quarter of the published index (#203 of 250). On the two signals the model measures, other markets look better — worth reading the numbers below before committing a team here.

Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Missoula center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.