Is Kennewick, WA good for door-to-door sales?

What the numbers say

At $312,968, the market's median home value is above the full-credit modest-home band but still well inside the range where affordability contributes meaningfully to the score.

Density of residential finishing-trade contractors is moderate — 56 establishments, or 1.25 per 10,000 residents. There is established home-improvement activity here, but the market is not saturated.

That puts Kennewick, WA in the lower half of the published index (#176 of 250). The model is not arguing against it, but there are markets it rates more highly on affordability and saturation.

Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Kennewick center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.