Market Index · #182 of 250
Is Durham, NC good for door-to-door sales?
Durham, NC scores 66.7 out of 100 on the Door-to-Door Market Index — rank #182 of 250 US market areas, measured on public Census affordability and finishing-trade data.
What the numbers say
At $340,192, the market's median home value is above the full-credit modest-home band but still well inside the range where affordability contributes meaningfully to the score.
Density of residential finishing-trade contractors is moderate — 234 establishments, or 1.14 per 10,000 residents. There is established home-improvement activity here, but the market is not saturated.
That puts Durham, NC in the lower half of the published index (#182 of 250). The model is not arguing against it, but there are markets it rates more highly on affordability and saturation.
Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Durham center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.
Nearby in the ranking
| Rank | Market | Score | Median home value |
|---|---|---|---|
| 178 | Eugene, OR | 68.4 | $350,647 |
| 179 | Orlando, FL | 68.2 | $285,218 |
| 180 | Nashville, TN | 67.3 | $369,606 |
| 181 | Raleigh, NC | 67.0 | $330,152 |
| 182 | Durham, NC (this market) | 66.7 | $340,192 |
| 183 | Cary, NC | 66.4 | $333,206 |
| 184 | Jacksonville, FL | 66.3 | $281,093 |
| 185 | Charleston, SC | 65.7 | $339,707 |
| 186 | Austin, TX | 65.4 | $398,893 |
Entering Durham? Don’t guess the blocks.
The index answers “which market.” NeuroKnock answers the harder question inside it — which neighborhoods deserve a rep’s day — scored block by block on the same public-data discipline.