Market Index · #15 of 250
Is Charleston, WV good for door-to-door sales?
Charleston, WV scores 92.6 out of 100 on the Door-to-Door Market Index — rank #15 of 250 US market areas, measured on public Census affordability and finishing-trade data.
What the numbers say
At $134,431, the market's median home value sits squarely in the modest-home band where the index gives full affordability credit — the range where door-to-door home-services offers convert to appointments best in the underlying lead data.
Density of residential finishing-trade contractors is low — 19 establishments works out to 0.37 per 10,000 residents, which reads as fresher doors and less home-improvement selling already working the same porches.
That puts Charleston, WV in the top tenth of the published index (#15 of 250) — one of the markets the model rates strongest on the two signals it can actually measure.
Data: US Census ACS 2022 5-year (median home value, population) and CBP 2022 (Finish Carpentry Contractors, NAICS 238350), aggregated over counties within ~25 miles of the Charleston center — so the population figure is the whole area, not the city proper. NAICS 238350 covers interior finishing work and does not include roofing (238160), siding (238170), solar (238220), pest control (561710); read it as home-improvement activity in the market, not as a competitor count. The index measures market conditions for door-to-door home-services offers — it does not capture seasonality, licensing, or your offer’s specific fit.
Nearby in the ranking
| Rank | Market | Score | Median home value |
|---|---|---|---|
| 11 | Columbus, GA | 93.7 | $184,360 |
| 12 | Macon, GA | 93.4 | $170,402 |
| 13 | Southaven, MS | 93.4 | $203,681 |
| 14 | Roswell, NM | 92.9 | $148,106 |
| 15 | Charleston, WV (this market) | 92.6 | $134,431 |
| 16 | Waco, TX | 92.6 | $184,874 |
| 17 | Tuscaloosa, AL | 92.5 | $202,441 |
| 18 | Houston, TX | 92.0 | $253,133 |
| 19 | Jonesboro, AR | 92.0 | $138,603 |
Entering Charleston? Don’t guess the blocks.
The index answers “which market.” NeuroKnock answers the harder question inside it — which neighborhoods deserve a rep’s day — scored block by block on the same public-data discipline.